Welcome to the #PurposePioneer Talk Show

The purpose of life is a life of purpose.Robin Sharma

Purpose goes all the way back to childhood. Ask a child the question, What do you want to be when you grow up?” And you’ll get all sorts of answers relating to what they like to play with, or what activities they like to do. Time and again this applies to adults too, because you will be good at the things you like to do, and that is how you go on to add value.


Conscious consumerism is on the rise and so is the expectation of brands to lead with purpose. We live in a world with increasing societal, political, environmental and economic challenges that leave consumers feeling uncertain about the future. This is why consumers gravitate towards brands that stand for something and share their values and innovation.


A study by PwC found that almost 80 percent of leaders believe that purpose is the key to success. The results pointed out that purpose does not only boost engagement, innovation and brand value; it digs much deeper, where leaders should take the companys philosophy to a more holistic level through purpose. This will enable business leaders to optimise value for all stakeholders.

Is it perhaps time to rethink YOUR business purpose?


Tune into our weekly Purpose Pioneer Talk Show, hosted live on Instagram with South Africa’s most influential Purpose Pioneers, every Tuesday at 7pm! Find out what makes consumers tick, the real meaning of a purpose-driven life, and how you can innovate your business purpose strategy in line with the 21st century.



Are YOU a Purpose Pioneer or do you know one? Comment below or DM us on Instagram to nominate Purpose Pioneers who have stories worth sharing and let’s get them interviewed on the show!

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