Kids Brand Aims to Flatten the Curve with the Country’s Cutest Masks
We all know by now that wearing masks in public is mandatory, but how do we get our kids to wear them?
Local proudly South African children’s clothing brand Keedo, has recently transformed their Cape Town factory into the cutest mask-making machine!
As a result of the COVID-19 pandemic, Personal Protective Equipment (PPE) has become more mainstream than ever before. Across the globe, the demand for protective masks has outstripped supply. While we attempt to flatten the curve, the need to wear a mask in public becomes ever more important. In the face of worldwide shortages, many have resorted to makeshift solutions that may not be effective in mitigating the risks of the virus.
Since 1993, the proudly South African children’s clothing boutique, Keedo, has operated with a passion for children, and a love for creating items that are best suited to their growth, development and comfort. Having received special permission from the government and with the Keedo Cares initiative in place, the Keedo Paarden Eiland factory has been opened during lockdown, specifically to produce #KEEDMASKS.
“The health and safety of our employees is always our top priority, and we’ve ensured that we follow strict guidelines to protect our team. And while we know masks may not prevent our children from getting a virus, they can significantly minimise the risk. As we act in solidarity with the President’s call for a nation-wide lockdown, Keedo has embraced the ethos; ‘I protect you, you protect me’. We are a country forged in Ubuntu. If each of us does our part, if we all follow this golden rule, we will see a continually flattening curve,” confirms Nelia Annandale, Keedo Founder.
The tubular Keedmask comes in three sizes, the full three-pack in two sizes, and the protection mask is one-size-fits-all, in an array of bright colours.